Digital marketing course for students after 12th
Digital Marketing Course After 12th: Admission 2024, Fees, Syllabus, Exams, Top Colleges, Career Scope and AI
🎓 Digital Marketing Degree: Introduction
A Digital Marketing degree is a professional course that teaches students how to promote products and services online using tools like social media, websites, emails, search engines, and mobile apps.
📅 Duration
The course typically lasts between 2 to 3 years, depending on the college or university.
🎯 Eligibility
Students who’ve passed Class 12 from any stream—Arts, Commerce, or Science—are eligible to apply.
📝 Admission
- Undergraduate: Based on Class 12 marks or entrance exams like CUET
- Postgraduate: Exams like CAT, MAT, CMAT, XAT, NMAT, CUET PG
💰 Fees
Course fees vary from ₹30,000 to ₹4 lakhs depending on the institute. Online certifications are more affordable, starting from ₹500.
🏫 Top Colleges
- IIM Bangalore
- IIM Calcutta
- Symbiosis Institute of Business Management
- IIM Lucknow
- Delhi University
💡 Online Courses
Popular platforms: Udemy, Coursera, upGrad, Simplilearn
📌 Digital Marketing Degree: Highlights
| Particulars | Digital Marketing Course Details |
|---|---|
| Course Levels | UG, PG, Diploma & Certificate Courses |
| Course Duration | 2 to 3 years for degree programs; short-term courses may vary |
| Course Fees | ₹30,000 – ₹4 Lakhs (degree programs); ₹500 – ₹50,000 (online platforms like Udemy, Coursera) |
| Admission Criteria | UG – Merit/Entrance-Based (e.g., CUET) PG – Entrance-Based (CAT, MAT, CMAT, etc.) |
| Eligibility | UG – Class 12 from any stream PG – Bachelor’s degree in any relevant field |
| Top Entrance Exams | UG – CUET PG – CAT, MAT, XAT, CMAT, NMAT, CUET PG, etc. |
| Top Colleges & Universities | IIM Calcutta, IIM Lucknow, XLRI, Symbiosis, Chandigarh University, Parul University, Delhi University |
| Top Online Platforms | Udemy, Coursera, upGrad, Simplilearn |
| Average Salary After Course | ₹3 LPA – ₹6 LPA (varies by role and experience) |
| Popular Job Roles | Social Media Manager, SEO Expert, Content Marketer, PPC Specialist, Email Marketer, Digital Analyst |
| Top Recruiters | Google, Facebook, BBC Webwise, Pinstrom, iStrat, Webchutney |
Note: The above information is based on publicly available sources and may differ depending on the institution or platform.
📘 All About Digital Marketing Degree
As more businesses move online, Digital Marketing has become one of the fastest-growing career fields. To keep up with this shift, top management institutes and online platforms now offer a variety of Digital Marketing degree and certification programs. Depending on your goals, you can choose a full-time course or a flexible online option that fits into your schedule.
Popular Courses
Some of the most popular degree courses in this field include BBA, MBA, and BSc in Digital Marketing. Many working professionals also go for online programs that allow them to learn while continuing their job.
Course Content Overview
The Digital Marketing course covers a wide range of topics like SEO (Search Engine Optimization), SEM (Search Engine Marketing), Google Ads, Social Media Marketing, Google Analytics, and online advertising techniques.
💡 Why Choose a Digital Marketing Degree?
High Demand
– With most companies shifting online, there’s a huge need for skilled digital marketers across industries.Plenty of Career Options
– From SEO Specialist and Content Creator to Social Media Manager and Digital Marketing Manager, there’s a wide variety of job roles you can explore.Industry Versatility
– Digital Marketing skills are useful in almost every sector, whether it's tech, fashion, travel, or education.Cost-Effective for Businesses
– Digital marketing offers a more affordable and trackable way for companies to connect with their audience compared to traditional marketing.Stay Ahead of the Curve
– The field is always evolving with new trends, tools, and platforms. Learning digital marketing keeps you updated and future-ready.
Conclusion
In short, whether you're a student just out of school or a working professional looking to upskill, a Digital Marketing degree can open doors to exciting opportunities in today’s digital-first world.
📄 Digital Marketing Degree Eligibility Criteria
Eligibility for a Digital Marketing course depends on the type and level of the program. Different institutes might have slightly different requirements, but here’s a general idea of what you’ll need:
| Course Level | Eligibility Criteria |
|---|---|
| UG Degree/Diploma | Must have passed Class 12 or equivalent from any recognized board. |
| PG Degree/Diploma | Bachelor’s degree in any stream following a 10+2+3 pattern. |
| Certificate Course | No strict rules, but basic knowledge of social media is usually preferred. |
🎯 Digital Marketing Degree: Entrance Exams
Admission into Digital Marketing degree programs depends on the level of the course—UG or PG—and the institute’s selection process. While some colleges offer direct entry based on marks, others rely on entrance exams.
📘 Entrance Exams for UG Digital Marketing Courses
For undergraduate Digital Marketing courses like BBA or BSc in Digital Marketing, many colleges accept Class 12 board exam results. However, an increasing number of universities now consider CUET (Common University Entrance Test) scores for admission.
| Exam Name | Frequency | Purpose |
|---|---|---|
| CUET | Once a year (May–June) | For admission into UG programs at central universities across India |
📗 Entrance Exams for PG Digital Marketing Courses
For postgraduate courses such as MBA or PG Diploma in Digital Marketing, students are generally shortlisted through national-level entrance exams, followed by group discussions or personal interviews. Some institutes also consider work experience as part of their criteria.
| Exam Name | Held In | Accepted By |
|---|---|---|
| CAT | Annually (November) | IIMs and other top B-schools |
| MAT | Multiple sessions a year | Many private universities and institutes |
| XAT | Annually (January) | XLRI and other top B-schools |
| CMAT | Annually (April–May) | AICTE-approved colleges |
| NMAT | October to December | NMIMS and other business schools |
| ATMA | Multiple sessions a year | Various B-schools across India |
| CUET PG | Annually (May–June) | Central universities offering PG programs |
| GMAT | Throughout the year | Mainly for global or executive MBA programs |
📚 Digital Marketing Degree Syllabus (Updated & Expanded)
The Digital Marketing degree syllabus has been designed by industry experts to equip students with practical skills and real-world knowledge. It focuses on how to attract and engage customers using digital platforms like search engines, social media, email, websites, and more. The curriculum blends core business subjects with advanced digital tools, analytics, content strategies, and creative marketing approaches.
📘 Semester 1: Fundamentals & Basics
- Introduction to Digital Marketing
- Basics of Business & Marketing
- SEO Overview & Fundamentals
- Accounting for Managers
- Communication & Soft Skills
- Business Environment
📗 Semester 2: Core Concepts
- Principles of Macroeconomics
- Statistics for Business Decisions
- Graphic Design Lab (Canva, Figma basics)
- Principles of Marketing
- Social Media Basics (Facebook, Instagram, LinkedIn)
- Business Categories & Target Markets
📙 Semester 3: Web & Content
- Content Planning and Strategy
- WordPress Website Designing
- HTML/CSS Basics for Marketers
- Google Analytics Tracking
- Copywriting Techniques
- Branding & Digital Identity
📒 Semester 4: Analytics & Optimization
- Research Methodology
- SEO (On-page & Off-page)
- SMM (Social Media Marketing)
- Introduction to Paid Ads (Google Ads, Meta Ads)
- Data Visualization Tools (Tableau, Google Data Studio)
- Customer Journey Mapping
📘 Semester 5: Advanced Digital Tools
- E-commerce Management
- Digital Marketing SaaS Tools (HubSpot, SEMrush, Mailchimp)
- Video Marketing & Editing (YouTube, Shorts, Reels)
- UX/UI Principles
- Affiliate Marketing & Dropshipping
📗 Semester 6: Marketing Strategies & Campaigns
- Email Marketing Automation
- Page Promotion & Social Ad Campaigns
- Conversion Rate Optimization (CRO)
- Influencer Marketing
- Understanding Web Traffic & Retargeting
- Negotiation & Client Handling
📙 Semester 7: AI, Trends & Innovation
- Role of AI in Digital Marketing (ChatGPT, Midjourney, Jasper AI)
- Chatbots & Automation Tools
- Voice Search Optimization
- AR/VR in Marketing
- Personal Branding & Freelancing
- Ethics in Digital Marketing
📒 Semester 8: Capstone & Industry Exposure
- Capstone Project / Live Campaign
- Digital Marketing Portfolio Development
- Internship / On-Job Training
- Performance Marketing Case Studies
- Industry Seminar / Guest Lectures
- Startup & Entrepreneurship in Digital Space
🎓 Top Colleges for Digital Marketing Degree in India
With the digital world rapidly growing, the demand for skilled digital marketers is at an all-time high. To cater to this need, over 600 colleges in India now offer Digital Marketing degrees—ranging from undergraduate to postgraduate and specialized diploma programs. Whether you're just out of school or a working professional, there's a course out there to suit your needs.
🏫 Top Private Colleges Offering Digital Marketing Degrees (Alphabetical Order)
Here’s a list of popular private universities and business schools that offer Digital Marketing programs. These courses often include hands-on training, internships, and access to industry-standard tools.
| College Name | Approximate Course Fees |
|---|---|
| Amity University, Noida | ₹6.5 Lakhs |
| Bennett University, Greater Noida | ₹5.8 Lakhs |
| Christ University, Bengaluru | ₹4.9 Lakhs |
| Flame University, Pune | ₹7.2 Lakhs |
| ICFAI Business School (IBS), Hyderabad | ₹8.2 Lakhs |
| ISBF, New Delhi | ₹3.6 Lakhs |
| MIT-WPU, Pune | ₹5.5 Lakhs |
| NMIMS, Mumbai | ₹10.2 Lakhs |
| SRM University, Chennai | ₹3.75 Lakhs |
| VIT Business School, Vellore | ₹5.9 Lakhs |
🎯 Top Institutes Offering Specialized Digital Marketing Programs
| Institute Name | Specialization |
|---|---|
| IIM Ahmedabad | Digital & Social Media Marketing Executive Program |
| IIM Calcutta | Advanced Program in Digital Marketing |
| MICA, Ahmedabad | PG Certificate in Digital Marketing and Communication |
| IIT Delhi (Continuing Ed.) | Certificate Program in Digital Marketing Strategies |
| Symbiosis Centre for Distance Learning | PG Diploma in Digital Marketing |
🏛️ Top Government Colleges Offering Digital Marketing Courses in India
Digital Marketing has become an essential skill, and many reputed government institutions have started offering specialized programs or electives in this domain. These programs are usually part of broader management or communication degrees but include in-depth modules on SEO, content marketing, analytics, and more.
| Government College/Institute | Approx. Fees |
|---|---|
| Delhi University – Department of Commerce | ₹45,000 – ₹1.2 Lakhs |
| Jamia Millia Islamia, New Delhi | ₹12,000 – ₹60,000 |
| Banaras Hindu University (BHU), Varanasi | ₹30,000 – ₹90,000 |
| Indian Institute of Mass Communication (IIMC), Delhi | ₹85,000 |
| Aligarh Muslim University (AMU), Aligarh | ₹25,000 – ₹70,000 |
| Jawaharlal Nehru University (JNU), Delhi | Offers online electives |
| Savitribai Phule Pune University, Pune | ₹20,000 – ₹60,000 |
| University of Mumbai, Mumbai | ₹18,000 – ₹75,000 |
| Kurukshetra University, Haryana | ₹22,000 – ₹55,000 |
🚀 Top Recruiters for Digital Marketing Professionals in India
With businesses rapidly going digital, the need for skilled digital marketers is skyrocketing. Companies across industries are looking to strengthen their online presence, and they actively hire experts in SEO, content marketing, PPC, social media, analytics, and branding.
| Top Digital Marketing Recruiters |
|---|
| Google India |
| Meta (Facebook) |
| Amazon |
| Accenture Digital |
| Infosys Digital |
| Zoho Corporation |
| Adobe India |
| Deloitte Digital |
| Flipkart |
| Nykaa |
| Schbang |
| Dentsu Creative |
| TCS iON (Digital Wing) |
| Publicis Sapient |
| Webenza |
| Logicserve Digital |
| Kinnect |
| Performics India |
| Tonic Worldwide |
| White Rivers Media |
These companies hire for roles like Digital Marketing Manager, Social Media Strategist, SEO Analyst, Content Specialist, Performance Marketing Expert, and more. Both startups and MNCs are constantly on the lookout for digital marketing talent who can drive growth and visibility.
💼 Digital Marketing Salary in India (Updated Roles & Pay Insights)
Digital Marketing is evolving fast, and so are the career options within it. With the rise of AI, automation, and data-driven strategies, new job roles are emerging that blend creativity with tech. Whether you're starting out or looking to grow in the digital space, there's a wide range of roles that offer solid earning potential.
| Job Role | What They Do | Avg. Salary (Per Annum) |
|---|---|---|
| Digital Marketing Executive | Handles day-to-day campaign execution, content, and analytics. | ₹3.2 – ₹4.5 LPA |
| Market Research Analyst | Gathers and analyzes data to understand market trends and customer behavior. | ₹4.2 LPA |
| PPC/Performance Marketing Manager | Plans and optimizes paid ads on Google, Meta, and other platforms. | ₹10.8 LPA |
| Social Media Manager | Manages online presence, content, and audience engagement across platforms. | ₹5.6 LPA |
| SEO Manager | Optimizes websites to rank higher on search engines and increase organic traffic. | ₹9.1 LPA |
| Email Marketing Specialist | Creates and manages automated email campaigns to nurture leads and customers. | ₹4.6 LPA |
| Content Marketing Manager | Leads the creation of blogs, videos, and branded content to drive engagement. | ₹6.8 LPA |
| Web Analytics Specialist | Interprets user behavior data and tracks marketing performance using tools like GA4. | ₹7.2 LPA |
| AI-Driven Marketing Analyst | Uses AI tools to predict trends, automate tasks, and personalize marketing efforts. | ₹8 – ₹11 LPA |
| E-commerce Marketing Manager | Drives product visibility, sales, and promotions on platforms like Amazon, Flipkart. | ₹7.5 LPA |
| Digital Strategist | Develops full-scale digital strategies aligning business goals with online efforts. | ₹9 – ₹12 LPA |
| Influencer Marketing Manager | Collaborates with creators to run campaigns across YouTube, Instagram, etc. | ₹6.2 LPA |
| Marketing Automation Specialist | Works with platforms like HubSpot, Marketo, and Zoho to automate campaigns. | ₹6.5 LPA |
📊 Digital Marketing Degree: Average Salary Package in India
The salary packages offered to Digital Marketing graduates vary depending on the college, course type, location, and the industry connections of the institution. Premier institutes often see higher packages due to stronger corporate tie-ups, placement support, and skill-focused training.
| College/Institute | Average Package (Approx.) |
|---|---|
| R Academy, Mumbai | ₹18 LPA |
| IMT Ghaziabad | ₹16 LPA |
| JAGSoM, Bangalore | ₹13.3 LPA |
| Taxila Business School, Jaipur | ₹12.5 LPA |
| MAHE, Manipal | ₹11.68 LPA |
| Welingkar Institute, Mumbai | ₹11.5 LPA |
| SPJIMR, Mumbai | ₹11.2 LPA |
| St. Xavier’s College, Bangalore | ₹10 LPA |
| FMS, IRMA, Anand | ₹9 LPA |
| BIT, Mesra | ₹9 LPA |
| Great Lakes, Chennai | ₹8.8 LPA |
| K. J. Somaiya Institute, Mumbai | ₹8.5 LPA |
These packages are typically offered for roles like Digital Marketing Manager, Performance Marketing Analyst, Brand Strategist, Campaign Manager, and others. Graduates with certifications in tools like Google Ads, Meta Blueprint, HubSpot, and strong analytics knowledge often fetch higher offers.